Today I’m continuing my For The Bloggers Series by focusing on how to ensure you get results in blogging Facebook groups.
For the newbies, here’s how it works. Most groups will have certain threads that are available for bloggers to participate in. A thread is a Facebook post where bloggers can leave links and engage with other bloggers. There are rules at the top. Bloggers then add a relevant link as a comment.
If you’re a blogger you’ve likely joined a few (or a lot) of groups and you may find that sometimes you don’t get the results you want. You leave a link in the threads but not many bloggers engage with it.
Here are my best tips to make sure you’re getting high engagement.
- Read the rules. Each group has different expectations of it’s members. There are likely rules in the Pinned Post at the top and in each thread as well. Don’t participate in any thread if you’re not prepared to read and follow the rules. If the rules say to remove your preview, do it. If the rules say to leave a URL to a specific Facebook post, don’t leave the URL to your Facebook profile instead. You’ll likely get skipped by bloggers. Plus if you do it more than once you may be removed.
- Add your content early in the day. Most group administrators have their threads set up to post on a schedule so it’s not hard to figure out when threads go up each day. Once you know that be ready to hop on shortly after. The earlier you add your link the better it will likely do. This is true for two reasons: (1) It’s going to get seen by more people. (2) Often when people are looking for content to engage with they start at the top. Of course if you can’t add your content early don’t let that stop you from participating. There are other tactics below that help too.
- Make it easy for other bloggers to see what your blog post is about. Some groups or threads have rules against leaving your preview up. If they do allow previews you should take full advantage of that! The preview is the fastest way to let people know what content they can expect to see if they click on your link. If your preview doesn’t show up (it happens) or if that particular thread doesn’t allow previews you should definitely write a quick one sentence description.
- Engage above and beyond the required number when you can. If a thread requires that you retweet 5 try to retweet 10. If a thread says to repin 10 try to do 15. Unless you truly can’t find content that appeals to you or your audience it is always in your best interest to go above and beyond in threads. You typically get what you put into it (and if not see #5, 6, 7, & 8). A lot of people do try to return the favor when they have the time and they remember who interacts with their content. In the future bloggers will go straight to your content (assuming they like it).
- Reciprocate to the people who engage with you. Even if a group doesn’t require that you reciprocate when someone engages with your content it’s always a good idea. As I said in #4 people often remember who interacts with their content and they’ll go back to that blogger in future threads. Additionally, if a thread dictates that you need to type DONE when you’re finished you’re doing yourself a disservice by typing DONE early in the day. Why? Bloggers who add content after you will assume you’re never going to come back and interact with their content (because you’re done) so they’ll skip you!
- Evaluate the type of content you’re sharing. Keep in mind that some types of content will perform better than others because it will appeal to a broader audience. A post about someone’s visit to their local zoo or a summary of how their family spent their weekend just isn’t going to get a big response. You can and should still write about what matters to you so if that’s it then go for it! And definitely feel free to share those posts in groups. Just know that you may not see the type of engagement that a recipe will get and that’s okay!
- Evaluate the quality of the content you’re sharing. When someone visits your blog post is it evident that you took time and care to produce a piece they’d want to share with their own audience? Is your post full of misspellings, missing words, and sideways photos? That leaves an impression. It indicates that you may not take your work seriously. A blogger may not want to engage with your blog in the future and certainly won’t want to recommend it to their followers. Take the time to double-check your posts.
- Make sure your images are bright, clean, and professional. They draw people in. This is especially important in threads where bloggers are going to share your content to their followers (pins and tweets). Nobody wants to share dark blurry photos.
- Don’t tick off the admins. The groups that yield the most results for bloggers are always the ones with active administrators. When they’re active that means that if you’re not following rules or if you’re causing drama in the group you’re removed. It’s that simple. We work hard for free so we don’t have the time or inclination to deal with that nonsense.
- Build a great reputation in the group. Doing the above suggestions will help do this but it’s more than that. Get to know your fellow bloggers. Encourage them, ask questions, answer questions, speak with kindness, and cheer on their successes. Don’t be the guy who complains and brings a negative vibe. Doing so will only earn you responses from the other Negative Nancies and everyone else will avoid you. Bringing a positive attitude and encouraging others will help you make some really great friends in the blogging world and (BONUS!) see higher engagement on what you share there. People are drawn to friendly people. Period.
There are plenty of awesome Facebook groups designed to truly help bloggers grow their audience and make friends. Below you’ll find my current favorites!
Growing Social Media for Bloggers
This group is mine and I’m obviously partial to it. The admins are very much invested in making sure the group feels like a community where you can ask questions and grow your audience. We are quick to remove bloggers who break the rules or bring drama. We have tons of daily threads for sharing, commenting, etc plus weekly follow threads.
Members of Naptime Nation are all moms and everyone cheers on their fellow bloggers. Chrystie runs the group and she’s very friendly. She definitely contributes to an overall feeling of camaraderie in the group. If you’re a mom blogger too you’re likely to find a lot of content in the threads that will appeal to your followers.
Bloggers Get Social
This group is full of all or nothing threads. If you leave a link you have to reciprocate to every link in that thread. This means you’re guaranteed to get high engagement! The owner, Krystal, is heavily involved so the group really runs beautifully. Plus Krystal provides lots of great resources to help members grow!
Grow Your Blog
This is another group with all or nothing threads. The group has over 6,000 members so these threads get really big every single day. You definitely need to be willing to set aside the time to complete a thread because it’s going to require a lot of effort. The payout is always worth it though.
Food Blogger Social Promotion
This group is specifically for food bloggers and the administrators have come up with an awesome strategy. They only post two threads a week. One is a Pinterest Pin All thread and one is a Share 25 on Three Social Media Platforms thread. Both are huge so it takes a lot of time but you’re going to see great results. Plus if you’re a food blogger you’ll love that what you engage with will always be recipe content.
I hope these tips and group recommendations help you! Have any additional Facebook groups you love? Let me know in the comments!
If you haven’t checked out the first post in this series, 12 Things You Should Be Doing on Twitter to Grow Your Blog, what are you waiting for? There’s lots of Twitter goodness in there!